Xbox lost its way this decade but 2020 looks brighter with Series X

Compared with its breakthrough in the previous decade, Xbox has had a quiet period in the last 10 years. However, the Microsoft brand may see itself reach new heights with the launch of its Series X in 2020.
XBox Series X
The Series X promises great capabilities when it comes to its processing. Photo: Xbox

Not the best of decades

Sales of the Xbox One, the firm’s flagship current generation console amounted to around 50 million units since it was released in 2013. However, this amount isn’t nearly as strong as the console’s main rivals.

The PlayStation 4 was released in the same year and has gone on to sell over double the number of units. Meanwhile, the Nintendo Switch, which was released four years later has nearly reached Xbox One’s record.

The underwhelming results of the console’s sales are further highlighted when considering that the Xbox 360 sold approximately 84┬ámillion units. Fans of the console were also reeling when they found out that blockbuster titles such as Marvel’s Spider-Man were exclusively launched on the PS4.

Phil Spencer
Xbox head Phil Spencer is determined to take his operation to new levels in the next few years. Photo: Dan Steinberg/Invision for Xbox/AP Images

A new chapter

Nonetheless, it looks like Xbox’s management has been re-evaluating its approach to the gaming market. TechRadar reports on new initiatives led by brand chief Phil Spencer.

In the first instance, the Xbox Game Pass subscription is set to have a whole load of value-added to it. The monthly fee for the service already enables gamers to have access to the ever-growing game collection.

However, the introduction of Project xCloud will be the perfect support to the program. This cloud service will will let users stream games to their smart devices directly from the cloud via the internet.

Halo Infinite
Microsoft hopes that the sales of the new console can be bolstered by combining it with the launch of the next Halo game. Photo: Xbox

The most-valuable player

Nonetheless, these aspects are just supporting features to the key weapon in the company’s arsenal. The next Microsoft console instalment is set to launch towards the end of next year. The Xbox Series X was announced with a gripping trailer, getting the mouths of gamers watering with anticipation.

Initially dubbed Project Scarlett, it has been backed by Microsoft to set a new bar for consoles when it comes to power, speed and performance. It will launch alongside Halo Infinite, the upcoming title of Xbox’s exclusive flagship franchise.

Additionally, it will arrive with a custom-designed AMD processor, high bandwidth GDDR6 memory and a next generation solid state drive (SSD).

By combining Microsoft’s ambitious cloud technologies and Xbox’s growing experience within the gaming industry, Series X could offer the comeback that the console brand desires.

Spencer has made bold claims regarding other new technologies. For instance, he feels that there is no demand for virtual reality. So it’ll be interesting to see how the brand will adapt in the 2020s.

What are your thoughts on the future of Xbox and the potential impact of the Series X? Let us know what you think in the comment section.

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