Trump joins popular streaming platform Twitch, an Amazon company

Donald Trump pointing to the camera speaking into a microphone
Donald Trump is Twitch’s latest celebrity streamer. Photo: Gage Skidmore via Flickr

The Verge reports that the politician has created an account as a way to assist his re-election campaign. Next year, Trump will once again battle it out against his opposition to retain his post as president. Elections will be held on November 3, 2020 and the former businessman is looking at creative ways to gain votes.

Digital tactics

Despite Twitch being traditionally used as a tool to live stream games, Donald Trump’s first post isn’t of him scoring a 25-yard screaming on FIFA. Instead, his Twitch debut is of a rally in Minneapolis, Minnesota. Even though the use of Twitch may seem unusual for a public figure like Trump, it could turn out to be a clever move.

Trump is always in the public eye yet he is a divisive character and is generally more favored by certain demographics. By using Twitch, the campaigner can reach particular crowds that he wouldn’t be able to do via traditional methods.

Newspapers and TV Networks such as Fox News often report on Trump’s progress, however younger segments may miss out on these updates. Now, Trump can reach the youth with this more modern technique.

Twitch logo on their brand purple background
Twitch was founded in 2011 and has gone on to become a streaming powerhouse. Photo: BagoGames via Flickr

It’s all politics

An interesting point about this scenario is that Twitch is owned by Amazon, a company that Trump has shown dismay for in his speeches.

The president claims that Amazon’s owner, Jeff Bezos owns the Washington Post and often refers to it as ‘The Amazon Post’. However, with the chance to gain extra votes in the massively important election next year, Trump is willing to make some small sacrifices.

Twitch has seen a recent renaissance in its popularity with young adults. Around 55% of the platform’s 15 million daily users are between 18-34. Therefore, the service is the perfect tool to tap into the hearts of new voters.

Trump is not the first political campaigner to jump onto Twitch. Democratic Party member Bernie Sanders had also previously experimented with the medium to spread his messages.

Jeff Bezos CEO of Amazon sitting in an armchair
In 2014, Jeff Bezos’ Amazon acquired Twitch for $970 million. Photo: Steve Jurvetson via Flickr

PR opportunity

A heap of celebrities have also set up accounts over the last few years. Producer deadmau5 regularly logs in to host live music sessions. Along with this, rapper Snoop Dogg has hosted various streams of him playing Madden.

Music artist Steve Aoki is a prominent user of Twitch, regularly streaming Fortnite sessions. Nonetheless, Trump is definitely the first US president to take the leap.

By using Twitch as a tool for political gain, the landscape of the platform might shift in the coming years. We may see even more politicians and public figures doing the same, taking away the entertainment value of the brand.

What do you think about Trump’s move to Twitch? Let us know your thoughts on the news in the comment section.

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