The brand new Cybertruck from Tesla has been met with a storm of opinion. Love it or hate it, the new Tesla now has over
200,000 250,000 pre-orders. This is despite a catastrophic launch event and an immediate drop in share value. So are you likely to find a Cybertruck coming to a street near you..?
What’s all the hype?
Tesla’s newest offering is quite simply like nothing we have ever seen before. We reported last week of the innovations and advanced materials that go into building it. The Cybertruck is an electric vehicle, and Tesla say that it ‘is built to be durable, versatile and capable, with exceptional performance both on-road and off-road‘.
In terms of costs, the Cybertruck is surprisingly ‘low’ priced. The basic trim version will start from $39,000 with the top spec coming in at $69,900.
The premium model has a maximum range of 500 miles per charge. It can tow up to 14,000 lbs (6,350kgs) and go from 0-60mph in less than 2.9 seconds.
All that aside, it is the design of the Cybertruck which is really catching our attention. Elon Musk, Tesla CEO and co-founder, said that the design was inspired by The Spy Who Loved Me.
Cybertruck design influenced partly by The Spy Who Loved Me https://t.co/HKBzxFNfzm
— Elon Musk (@elonmusk) November 21, 2019
So what happened at the launch?
One of the biggest USPs of the Cybertruck is that it is, purportedly, indestructible. The shell is crafted from Ultra-Hard 30X Cold-Rolled Stainless Steel.
Tesla say that, ‘If there was something better, we’d use it. Help eliminate dents, damage and long-term corrosion with a smooth monochrome exoskeleton that puts the shell on the outside of the car and provides you and your passengers maximum protection.’
The glass is ultra-strong, and made with a polymer-layered composite. Tesla say that this can ‘absorb and redirect impact force for improved performance and damage tolerance‘.
However, at the launch event on 21st November, a live test didn’t go quite to plan. Live on stage, the glass shattered under impact. Musk may have laughed this off, but the incident did not go unnoticed. Tesla’s share price dropped by 6.1% on Thursday evening following the launch event.
Check out ABC’s video of the incident below:
How has the launch event gaff impacted sales?
Musk has been posting pre-order volume updates on his Twitter feed. On Saturday, 23rd November, he tweeted, ‘146k Cybertruck orders so far, with 42% choosing dual, 41% tri & 17% single motor‘.
On Sunday, he updated this to ‘187k‘.
Ten hours ago, Musk tweeted ‘200k‘.
By my calculations, that is 54,000 pre-orders in the last 48 hours. Per hour, an average of 1,125 Cybertrucks are being reserved. That’s around 18 per minute. Not bad going for a truck which failed to live up to one of its most prominent selling points live on stage at the launch event!
Update: Musk added that there are now over 250,000 orders
— Elon Musk (@elonmusk) November 27, 2019
Although the Cybertruck isn’t expected to be delivered until at least the end of 2021, pre-orders seem to be pouring in! You can pre-order a Cybertruck with a deposit of just $100, which is fully refundable.
The pre-order site explains that, ‘You will be able to complete your configuration as production nears in late 2021. Tri Motor AWD production is expected to begin in late 2022.’
What do you make of it? I think the Cybertruck is like Marmite – you either love it, or you hate it. I was inclined to hate it, but having taken a closer look have completely changed my mind!