Whether you own a dog, cat, iguana, hamster, or bird, Spotify has a playlist for you. Introducing Pet Playlists!
Spotify has done their research, and I have to say I agree! They report that 71% of pet owners play music for their pets. Most people with pets believe that their animals enjoy listening to music. 46% of those surveyed consider it a stress reliever.
I think this is completely true. Anybody who has owned a neurotic dog will know that if you must leave them at home, even for a short while, playing some soft music in the background helps keep them calm.
Preventative Vet supports this. They explain that if your pet suffers from anxiety, then music or another form of white noise does help reduce stress levels.
This practice was studied at dog shelters. They found that music reduced animal respiratory rates lowered their levels of the stress hormone cortisol and resulted in less barking.
I’m not at all surprised by this. Dogs, for example, are incredibly empathetic to people. Separation anxiety is not uncommon in pets, and just as music can impact our emotions, so too can it for our animals.
So what music should you play for your cat when you’re out shopping? The concept of different pets having different musical taste does make me smile. Apparently, though, it’s a real thing!
Preventative Vet says that reggae and soft rock proved most soothing for shelter dogs. Classical music is best for animals at high levels of stress.
Spotify reports that, of their survey respondents, the majority prefer classical and soft rock.
How does it work?
Pet Playlists is personalised and uses an algorithm to create the ideal playlist for your pet. To sign up, you tell them what sort of pet you have, and their characteristics.
Each playlist has around 30 tracks. Spotify also has a new podcast, specifically for dogs. It is called My Dogs Favourite Podcast.
The idea is to soothe your dogs’ stress levels and keep them company when you are away from home.
Olga Puzanova, Head of Consumer Marketing for Spotify in the UK and Ireland, says:
Humans love music for so many reasons, including the comfort and companionship it can provide when you need it most – and now we know that pet-owners appreciate their pets’ music fandom.
The Royal Society for the Prevention of Cruelty to Animals (RSPCA) is supporting the launch. They are running a #DogKind campaign which aims to help dog owners understand their behaviours. Ultimately, a happy dog is a happy home!
The RSPCA says that whilst it is not a replacement for human company, playing the Spotify podcast has a beneficial effect when you are away from home.
We reported back in November that Spotify had expanded its algorithm to include podcasts. They have invested around $400-500 million in the last year in their podcasting functions. This includes a new button to encourage Spotify users to jump to their podcast libraries rather than just listening to music.
I hadn’t envisaged that this would extend to our pets, but I do think this is a great idea! Next time I nip out, I’m definitely putting the podcast on – I’ll let you know what my dogs think of it…