Over 600 YouTubers led by some of the most popular content creators on the platform have joined forces to plant 20 million trees. The group will look to raise $20 million by the end of the year in order to achieve the ecological goal, in what is one of the biggest fundraising challenges ever instigated on YouTube.
Planting 20 million trees
Jimmy “MrBeast” Donaldson is the major protagonist behind the charity project, after viewers of his channel challenged him to plant 20 million trees. Other major YouTubers involved include Mark Rober, Rhett & Link, Marshmello, iJustine, Marques Brownlee, The Slow Mo Guys, Ninja, Simone Giertz, Jacksepticeye, and Smarter Every Day.
YouTube itself has already committed to covering transaction fees for donations made on the platform, making this a truly charitable project.
Donaldson himself has called on other content creators to join in with the charity project, describing the attempt to plant 20 million trees as the “largest youtube collaboration of all time.”
The hashtag #TeamTrees will be central to the process, with YouTubers being asked to post videos featuring this hashtag, while asking viewers to donate to the cause. YouTube itself has already committed to covering transaction fees for donations made on the platform, making this a truly charitable project.
Donaldson and other participants hope to flood the YouTube platform with fundraising videos, attempting to induce the algorithms associated with the video content site to place as many relevant videos on the platform’s trending page as possible.
The seeds of the initiative were planted back in May, when a group of fans of Donaldson posted messages on YouTube, Reddit, and Twitter Suggesting that planting 20 million trees would be an excellent way to celebrate reaching 20 million subscribers. This appealed to the content creator, who has made his reputation via grandiose gestures, challenges, and charitable acts.
“We want to show that YouTube isn’t just a drama fest,” Donaldson Commented in one YouTube video. “We actually have real influence and can make real change.”
Donaldson has already joined forces with the Arbor Day Foundation in attempting to achieve this feat; an ideal choice, as the foundation is one of the largest non-profit conservation organisations in the world, and particularly involved with the planting and nurturing of trees. Indeed, the Arbor Day Foundation itself has already committed to planting at least 100 million trees by 2022.
Arbor Day will effectively act as a consultant for the project, with the organization planning to plant many of the trees involved in national parks around the United States, with a variety of international locations also earmarked.
Climate change is at the heart of this particular challenge, with the planting of additional trees playing a role in the absorption of carbon dioxide; a key climate-driving gas. While it is known that the planting of a further 120 million trees will certainly not solve the problem of climate change, it is hoped that it can make a practical contribution, while also setting a wider example.