After a last-minute scramble to manufacture enough units, the Razr is finally going to be available to order next week!
We’ve been talking about the Razr, and the nostalgia at this ‘old to new’ tech revival, for a couple of months now.
Motorola says the reason they delayed the pre-order release date was to manufacture more units. I’m not sure I buy that – but what other reason could there be?
I’d think that a company the size of Motorola would have good control over their manufacturing processes, and would be analysing well in advance of launch date how many units to produce for optimal sales.
Still, it’s almost here now. The Razr officially becomes available to pre-order on 26th January. The handset will be released in stores on 6th February.
— Motorola UK (@motorolaUK) November 14, 2019
The Razr isn’t cheap, at a retail price of around $1,500. Capitalizing on the classic 2004 Razr is a clever move.
Those consumers with the kind of budget to invest in a high-end smartphone are very likely to remember the original. The new Razr still bears similarities in design but is a fully spec’d out version suited to our modern expectations.
What is interesting is that the delay was launched just six days before the original release date. I do appreciate that it is better to know in advance, but that’s cutting it seriously fine! I have a sneaking suspicion we’ll find out about some kind of last-minute glitch or compatibility issue that had to be resolved.
Six days is nothing in terms of mass-scale manufacture, so I find it hard to believe that Motorola would know this late in the day if they were not going to hit their production targets. That is barely enough time to air freight stocks into stores!
Out of interest, Apple’s Chinese factory produces about 350 iPhones every minute.
The company made an announcement last month:
“Motorola Razr has received unparalleled excitement and interest from consumers. Demand has been high, and as a result, has quickly outgrown supply predictions. Motorola has decided to adjust Razr’s presale and launch timing to better meet consumer demand”.
What makes the Razr handset innovative is their new take on the flip phone. Folding phones have become much more popular of late.
Motorola has created a ‘zero-gap’ hinge. This means that the fold is – theoretically – invisible when the phone is opened. There is a Quick View screen on the outside, and a full length 6.2″ Flex View touchscreen on opening.
One of the biggest niggles with clamshells and folding screens is that they start to show a fold or crease after time. The Razr OLED screen is a streamlined and slick display, and Motorola says it will remain perfect for at least two years.
It might be that the delays are carefully planned PR. Whatever the reason, we’ll soon find out if the Razr was worth the hype!