Just moments before the pre-orders of the much-anticipated Razr were about the go-live, Motorola decided to push its launch back. The electronics company wants to ensure that there are enough of the phones available on release before consumers start ordering.
The Verge reports that Motorola made a statement six days before customers could make their pre-orders.
The news of the Razr’s resurgence was made official by the company last month. Since then, the product has received a huge positive response by the public. The horizontal fold of the product offers a unique take on modern smart devices.
“Since its announcement in November, the new Motorola Razr has received unparalleled excitement and interest from consumers. Demand has been high, and as a result, has quickly outgrown supply predictions,” the statement read, as per The Verge.
“Motorola has decided to adjust Razr’s presale and launch timing to better meet consumer demand. We are working to determine the appropriate quantity and schedule to ensure that more consumers have access to Razr at launch.
The company didn’t confirm when the new date would be but suggested that it won’t be too late.
“We do not anticipate a significant shift from our original availability timeline.”
Better to get it right the first time
Even though many prospective buyers will he left disappointed by the announcement, it is a strong move by Motorola. Customers would be much more frustrated if they ordered the product to find out that they did not receive it on release.
Motorola only has one chance at launching this line. Therefore, it has to ensure that it is done right before it goes on sale. By pushing back the preorder date, the firm is still in control of its production and is less under pressure to meet deadlines.
This is something that several other tech companies get scrutinized for. For instance, many video game publishers release sequels every year but gamers are left annoyed by playing unfinished titles on release date. Recently, 2K was criticized for all the glitches that were present in WWE2K20 on its release.
Therefore, by Motorola pushing back the date, not only does it make sure that enough phones are available on release but it adds greater security that each unit is of the best quality.
Blast from the past
The Razr is set to cost $1,500 and is an updated take on the classic that was first released in 2004. Smartphones soon changed the preferences of phone users as the 2010s approached, making it hard for phones such as this to stay relevant. However, Motorola has found a way to adapt its use for a new generation.
Are you looking to preorder the Motorola Razr? Let us know your thoughts on the delay in the comment section.