The crossover between League of Legends and Louis Vuitton has finally dropped! Stuck for a (super expensive) Christmas gift? If you have a League fan in your life, look no further than the LVXLOL range…
The game is thriving in the world of e-sports, and League players compete in competitions such as the Championship Series. These are high-level tournaments with pro gamers competing for big bucks.
Now Louis Vuitton has partnered with League of Legends for a collaboration. And yep, it is as expensive as you might be thinking!
This is part of a larger partnership between Riot Games and Louis Vuitton. LV created the carry case for the 2019 LOL World Championship trophy as well as custom character skins and the merchandise range.
Some of the styles may be attributable to artistic license, but lots of the decals feature or are based on True Damage Qiyana Prestige Edition skin. All of the merch features the LOL flower and start pattern.
— League of Legends (@LeagueOfLegends) December 9, 2019
As well as the clothing, LV has designed exclusive skins.
Their first was a Qiyana skin designed by LV’s Artistic Director of Women’s Collections, Nicolas Ghesquière. The skin features Qiyana’s weapon embellished with the LV pattern.
If you were hoping for a quick Christmas gift guide, this probably isn’t the right place. The cheapest item in the collection costs $170.
The range is primarily womenswear but includes t-shirts, a bucket hat ($730), and an LV Tambour Horizon watch coming in at a cool $3,050. If that is stretching the budget a little, they also have a separate watch strap at $420.
An LVxLOL zip-up hoody will set you back $2,420. The full range is here.
Whilst Riot Games says this is the ‘first-ever collaboration between a global eSport and a luxury fashion house‘, we are seeing more and more crossovers between gaming and mainstream consumer products.
At the same time, more luxe brands are looking to digitalize their offerings to attract younger customers. Particularly with the rise of e-sports, gamers are growing in numbers. With huge popularity amongst affluent young Chinese people, brands are cashing in on their consumer base especially in the Far East.
Hermès launched a WeChat pop-up store in China a couple of years ago to ‘step up digital innovation’. The store featured a promotional video for the Éperon d’Or Hermès x Apple Watch (c. $1,354-$1,655).
Back in 2017, Burberry launched an AR app with the help of Apple. The app combines an e-commerce store along with augmented reality interactive features.
Interestingly, Angela Ahrendts left Burberry in 2015 to become the Senior VP of Retail at Apple Inc. Not so surprising that they have found something in common!
We reported recently that Samsung launched it’s Special Edition Star Wars Galaxy Note 10+ just in time for Christmas. And now that Google has acquired Fitbit, who knows what the future of wearable tech will look like!
I’m not sure what comes next – Fortnite X Chanel? Overwatch x Cartier (actually that could kind of work…).
We’ll just have to wait to find out!