Google’s Interpreter Mode moves globally into businesses via its Nest Hub

Google Assistant’s interpreter mode has the capability to translate 29 languages in real-time. Therefore, it’s no surprise to hear that global businesses are starting to implement the technology within their operations.

Google Interpreter Mode
Google Assistant’s interpreter mode could reduce several business barriers this decade. Photo: Google

Communication is key

Companies that strive to appeal to an international audience often find themselves struggling due to the language barrier. Aspects such as marketing and customer service are  crucial for a business but the core message is often lost in translation.

This a daily problem at airports with hundreds of different nationalities passing through them each day. However, they now have help in the form of Google Assistant’s interpreter mode.

At CES 2020, American Airlines announced that it is introducing the service at its lounges. Moreover, the carrier shared that it has already piloted the initiative at Los Angeles International Airport.

This move would massively benefit both staff members and passengers. The two parties often struggle to communicate with each other if one of them doesn’t speak the other’s language.

Communication is especially important at an airport as a passenger could miss their flight or travel with incorrect documents if they misunderstand information. Subsequently, New York’s JFK Airport has also introduced the tool at its Terminal 4.

Google Interpreter American Airlines
Airlines and airports are already seeing benefits due to the technology. Photo: American Airlines

A smooth translation

Thankfully, the interpreter mode will seamlessly translate a conversation via Google Nest Hub. Google’s press release highlights that this service can also be useful across other business types.

Like airports, banks are also an environment where sensitive and crucial information is shared. Controlling finances abroad can also be extremely stressful so any assistance can go a long way.

With interpreter mode, customers and employees can get help without even pressing any buttons. They just have to say phrases such as  “Hey Google, be my French interpreter” or “Hey Google, help me speak Russian” to get the process going.

Caesars Palace, one of the major companies already using the service, has already shared how much it has improved customer relations. The hotel firm has benefited from positive feedback from its guests.

“The Google Assistant interpreter mode has proven to increase our guest and employee satisfaction, as well as operator efficiency,” Caesars Palace shared via the press release.

Google Interpreter Promo
Users just need to use Google Nest Hub to start the service. Photo: Google

Improvements within

Not only is this initiative helpful between the business and the customer but it would also be able to improve communications within the company.

Businesses are continuing to partner with other companies across the world. Additionally, they are also hiring specialist consultants across different regions. Therefore, this service will go a long way during meetings and conference calls.

Huge potential for Google

Over the last year, Google has managed to reach new population segments in completely different areas. In November, it announced that it would buy Fitbit. This move enables the tech giant to gather data on the wearable tech brand’s 28 million users.

Sundar Pichai
Google CEO Sundar Pichai is determined for his company to keep developing. Photo: Maurizio Pesce via Wikimedia Commons

This is no ordinary data either as health and lifestyle habits are all able to be analyzed here. Now, that Google has a presence within key areas such as airports there is even more potential for data gathering.

With all the airports around the world having billions of passengers passing through them each year, the possibilities are endless. Consumer habits and passenger behavior could all eventually be mapped by Google now that it has a front-facing presence at the airport.

The firm could also be enticed to upscale its Neural Machine Translation system to complement the Google Assistant interpret service. This program is an end-to-end learning approach for automated translation. Ultimately, the company’s presence will be felt more than ever as this decade kicks off.

American Airlines spoke of its use of Google’s technology at CES 2020. We have been covering the major announcements from the show all week. Check out the other groundbreaking CES 2020 innovations here.

How far do you see Google Assistant’s interpreter mode expanding as a business tool? Let us know what you think of the tool in the comment section.

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