Ahead of the Super Bowl this Sunday, GM has confirmed the revival of its infamous Hummer in the form of an all electric super truck. The full reveal is expected 5th May 2020 with a more in-depth trailer during the Super Bowl itself.
The power returns
The Hummer will return to the streets in an fully electric updated ready to join the EV movement by major car makers. Set to be released late 2021, the new truck will be a 1,000 horsepower beast that can reach 0-60mph in 3 seconds. When compared to Tesla’s Cybertruck models, the only one that bestas that is its top-range Tri-Motor AWD at <2.9 seconds.
Although the idea of releasing an updated Hummer has been whispered for years now, it’s a shocking announcement (pun intended). It will be sold under the GMC brand and produced in GM’s Detroit-Hammerlock facility which GM is investing into creating a $2.2million EV-exclusive facility.
A clean announcement
The rejuvenation is a welcome call. Since its retirement in 2010, the Hummer was synonymous for pollution and fuel-guzzling. Post-recession and after the fuel prices began to rise, the sales of GM’s beast fell dramatically and the car was taken off production.
The reintroduction of one of GM’s flagship models will be a welcome cry for hardcore fans. Even though it’s trading fuel for electricity, it isn’t cutting corners on its power. The new Hummer will come with an estimated 11,500 lbs of torque. Again compared to the Cybertruck’s mid-range model, that will be able to pull 10,000+ lbs.
Not only is GM reviving with nostalgia. The car manufacturer is looking to create fully autonomous solutions in the form of transport pods. Cruise’s Origin was announced at this years CES and is set to not only take the ever-growing climate crisis, but the transport crisis in major cities around the world. From the 2010 census, Los Angeles has 9.8 million people and of them, 220 million miles are made using vehicles.
The age of EV competition
GM isn’t the only one entering in the electric truck market. Ford is gearing up to fight its place among this popular market. In the same nostalgic vein as GM, Ford announced an all-electric Mustang. Subaru joined the ring by announcing they will be producing only electric cars by 2030.
It’s obvious a market for these EV’s exist. Tesla has gained a humongous head start with an incredibly loyal fanbase. At the beginning of 2020, Tesla Share Price rocketed making it the most valuable car company in the world. According to the Wall Street Journal, it’s market capitalization stood at $81.39 billion overtaking Ford’s 1999 record of $80.81 billion.
More details of GM’s Hummer will be revealed this weekend and much more at its full unveil on the 5th May. Until then, the race continues.