Facebook Messenger travels to a galaxy far, far away with Star Wars collaboration

Facebook Messenger has announced a new Star Wars collaboration, which is sure to excite fans of the sci-fi series. The Star Wars features include a new chat theme, reactions, stickers and AR effects.
Star Wars Facebook
Facebook Messenger will collaborate with Disney to promote the forthcoming “Star Wars: The Rise of Skywalker” movie. Photo: Facebook.

Disney partnership

The Star Wars collaboration has been developed in partnership with Disney, with the aim of promoting the forthcoming Star Wars slick, “Star Wars: The Rise of Skywalker”. This latest addition to the Star Wars oeuvre will be released into cinemas on December 20.

Facebook notes that fans of the Star Wars series will be able to express themselves using characters from both size of the Force. So stickers and reactions including characters that will be familiar to Star Wars fans, such as Finn, Rey, C-3PO, Kylo, BB-8, and Stormtroopers, along with a variety of appropriate actions and gestures, are available.

Disney has also been involved with creating a range of limited-edition augmented reality features, which can be used while taking photographs and selfies, or while using the video call feature included in Facebook Messenger.

Star Wars Facebook
There are a variety of AR and other effects included in the new Facebook Messenger themes. Photo: Facebook.

Variety of effects

There are several effects available, with the Lightspeed Effect providing the impression that you are literally jumping into hyperspace. The Cockpit Effect enables you to traverse the galaxy as a passenger in Poe Dameron’s X-Wing, while those users who don’t necessarily wish to be a member of the Resistance will enjoy the Dark vs Light Effect, which enables you to choose a particular side of the Force.

Facebook has also announced a Star Wars chat theme, which can be enabled from the Messenger thread settings. This makes messages on the platform appear as if they are in outer space. Facebook has also confirmed that all of the new features are completely free to use.

In order to enable the new features and themes, it is necessary to download the latest version of Facebook Messenger from the Apple App Store, or Google Play store. Users then need to open a new chat, and click its name at the top of the screen. A theme option should then appear, along with the ability to access the new Star Wars design.

While this will likely be a popular promotion with Star Wars fans, is certainly isn’t the first time that Disney has chosen to engage with such a movie tie-in collaboration. In 2015, Disney collaborated with Google on a new tool that enabled several of its applications to receive a Star Wars theme, including Gmail, YouTube, and Google Maps Chrome.

Star Wars Facebook
Facebook Messenger has over 1 billion users, and Disney hopes that this will help attracts bums on seats for the forthcoming Star Wars flick. Photo: Facebook.

Facebook also joined in by enabling users to change their profile photos to one featuring a Star Wars theme. Users would be automatically pose with a red Dark Side cross-guard lightsaber, or a Light Side blue one, depending on their personal preference.

Massive audience

Disney will hope that rolling out this collaboration to the 1 billion users on Facebook Messenger will help the popularity of the movie. And Facebook itself will obviously gain credence from the hugely popular Star Wars franchise.

Those using Facebook should already be able to access the Star Wars features, which went live over the last 24 hours.

0 0 vote
Article Rating
1 Shares:
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments
You May Also Like