Facebook has made another step in its quest to take the gaming industry by storm. The tech giant has now announced that it has purchased cloud-gaming startup PlayGiga.
CNBC reports that the deal for the Madrid-based company is allegedly worth around €70 million ($78 million. A spokesperson for Facebook states that the company is thrilled to have the budding brand onboard.
“We’re thrilled to welcome PlayGiga to the Facebook Gaming team,” the spokesperson said, as per the report. However, the representative could not confirm the exact price that the business negotiated.
What is PlayGiga?
PlayGiga emerged in 2013, specializing in cloud gaming services across Europe. According to Crunchbase, the company now enables users to play premium videogames on PC, Mac, and TV. This is managed through an affordable monthly subscription, sounding very similar to other models such as Google Stadia.
On its website, PlayGiga claims that it created virtualization technology that brings top-quality gaming to the cloud in a seamless yet scalable way.
The brand recently admitted that it has been focusing on an upcoming project as of late. This could be what Facebook is looking to capitalize on as it strives to compete with its tech industry counterparts.
“We are excited to announce that the PlayGiga team is moving on to something new,” PlayGiga states on its website.
“We are continuing our work in cloud gaming, now with a new mission.”
The team also thanked all of their partners and customers for their support for the company over the last six years.
Apple and Google have both taken big leaps within the gaming market this year. The launches of Apple Arcade and Google Stadia are just the start of a revolution in modern gaming.
Furthermore, media platforms such as YouTube and Mixer have been gaining ground in the streaming market. Therefore, Facebook has also been upping its game in response. The firm has been striking lucrative deals with popular gamers such as Disguised Toast.
Serious about gaming
As Facebook progresses with its gaming audience, it could be looking to implement a new wave of original services and content. Previously, the company acquired virtual reality headset manufacturer Oculus for $2 billion in 2014.
More recently, it bought virtuality reality developer Beat Games. This is the developer behind popular title Beat Saber. Now, by partnering with cloud gaming experts, it is further identifying future trends.
Cloud technology is set to be a crucial feature within the global gaming market in the next decade. By combining its network and expertise, Facebook could develop in its mission to become an all-encompassing media solution.
What do you think about further step into gaming from Facebook? Let us know your thoughts in the comment section.