The Mandalorian proves that Star Wars works for the small screen

Star Wars is arguably the largest movie franchise in history, smashing box office records for over 40 years. However, The Mandalorian has proved that the brand is also able to successfully take on television programming.
The Mandalorian
The Mandalorian is the most successful original program on Disney+ so far. Photo: Star Wars

Digital phenomenon

The series’ gripping content has caused it to be renewed for a second season, which is likely to be released as soon as autumn 2020. This is a fantastic result for Disney as there were initial worries that the show would be met with a critical response due to those comparing it with the flagship movies.

However, for the most part, fans have been praising the western for its different approach to the Star Wars universe. Furthermore, it has created a whole wave of viral content in the form of Baby Yoda.

There is already a bunch of merchandise created from the show’s content. Plenty of preorders for figures and toys, including models of Baby Yoda have been placed.

This will likely break records for the number of products sold related to the first season of a new series. This is an important point to note. Merchandise is one of the most important revenue streams for any entertainment brand.

We Got This Covered reports that Star Wars and Marvel merchandise sales had dropped by 4 percent from 2017, and was down over 15 percent from 2016. Therefore, the Disney will be glad that it has found another cash cow in the form of Disney+ products.

Baby Yoda
There is a great demand for Baby Yoda Dolls. Photo: Star Wars

Passed the test

The Mandalorian has provided a successful pilot for Disney to plan further small screen content related to its valuable asset. The Verge reports that the animated Star Wars: The Clone Wars is returning for a seventh season next year, and there’s a possibility that a series based on the Rogue One character, Cassian Andor could also be released. Furthermore, an Obi-Wan series could also hit Disney+ in 2021.

The (small) stage has been set for Star Wars heading into the new decade. Box sets are increasingly becoming the new movies when it comes to fame, production quality, and legacy. Disney is putting the breaks on any future Star Wars movie for a couple of years. Therefore, the focus will be on creating content for its streaming service.

The Mandalorian Poster
The success of The Mandalorian will spur plenty more original Star Wars programming for Disney+. Photo: Star Wars

Part of a wider plan

Disney+ is still getting off the ground as it still hasn’t been released in key regions such as the majority of Europe or Latin America. Therefore, viewership of its original content is set to skyrocket by the time 2021 arrives.

Disney’s other acquisition, Marvel had already seen streaming success with the likes of Daredevil, Jessica Jones, Iron Fist, The Defenders Luke Cage, and The Punisher all receiving strong attention when initially released on Netflix. The company is also phasing in fresh content on its own service with titles such as Ms. Marvel and Loki being introduced in 2021.

The focus on content for streaming is likely to be a priority during the next decade for movie production companies. These shows manage to maintain a consistent audience over a long period of time, and now, it is seeing wider results through merchandise sales.

Are you excited for more Star Wars streaming content? Let us know your thoughts in the comment section.

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