Cadillac’s next car will feature 38″ curved-OLED screen in an industry first

Cadillac has announced that its next generation 2021 Cadillac Escalade will feature a 38-inch curved OLED display. This is an industry first for Cadillac, with the curvde screen being of pioneering quality for an on-road vehicle.
Cadillac Escalade
The Cadillac Escalade is one of the more sizeable SUVs on the road. Photo: Cadillac.

Radical evolution

As Cadillac itself notes, the infotainment and dashboard units of cars have radically evolved in recent years, with size being a particular focus. Just as mobile displays have got bigger and bigger as the technology has developed, so in-car entertainment systems have become ever more advanced, as industry players seek standout selling points.

Cadillac shared a teaser video of the new vehicle, which showcased interior features of the Escalade.

Based on this video, the display seems quite extensive, essentially stretching from one end of the dashboard to the other.

There will also be no issues with the resolution of the Cadillac screen, as the company claims that it will display double the pixels of an equivalent sized 4K TV. This promises extremely sharp and vivid images, which could be a real crowd pleaser when the vehicle goes live.

Cadillac Escalade
The 2015 version of Cadillac’s advanced system for connectivity and control is pictured here. Photo: Cadillac.

Teaser approach

Full details on the Cadillac Escalade are still very much under wraps, with Cadillac using a teaser approach to this critical release. The good news for Cadillac fans, though, is that the full visage of the car will be revealed on February 4, or at least that is the current plan. The motor trade is renowned for product delays, so this cannot be carved in stone at this time.

Autoblog has suggested that the Cadillac Escalade may turn out to be an autonomous vehicle. This feature has certainly not been confirmed by Cadillac itself, but the publication noted a green light stretching across the steering wheel, which strongly suggests at least some form of semi-autonomous feature.

Of course, there are issues regarding the legality of autonomous cars, and these aren’t expected to be fully resolved by 2021. So it does seem more likely that the Cadillac Escalade will turn out to be semi-autonomous, if indeed the original Autoblog report isn’t a complete red herring.

The Cadillac Escilade, in common with Cadillac cars in general, is noted for being a big vehicle, so in many ways it is the obvious candidate for this curved OLED display. However, although the curved screen is an innovation the on-road niche, the 38-inch display is not the largest in the industry. Byton’s first electric SUV features a 48-inch screen, which is still the biggest to be fitted in any on-road vehicle.

Cadillac Escalade
Cadillac introduced the Escalade Premium Collection, featuring an alternate monochromatic appearance, in 2012. Photo: Cadillac.

Super Cruise included

Cadillac has already announced that the Escilade will be the latest in its range to be fitted with its highly regarded Super Cruise driver assistance system. This system enables hands-free highway driving, although obviously this won’t provide drivers with the green light to watch Netflix on the freeway!

OLED has become increasingly popular in the mobile and television industries, with the screen technology delivering superior brightness and color realization than its LCD forerunner.

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