Vine was a massive hit among younger audiences during the middle of the last decade before it was disbanded. However, the platform’s co-founder has now launched a successor to it in the form of Byte.
Vine was famous for its ease of sharing and viewing short-form videos. Although after social media giant Twitter got its hands on it, uploads were disbanded at the end of 2016. Even though Twitter decided not to expand on the platform, a similar concept in the form of TikTok has taken the world by storm.
By December 2015, Vine had 200 million active users. In comparison, TikTok now has about 800 million monthly active users. This feat wouldn’t be a surprise for Vine’s co-founder Don Hofmann. The businessman has been working on Byte for the last few years in a bid to make a comeback within the video app market.
The platform has now debuted on iOS and Android and will let users record or upload their six-second videos. They can then share them for their friends or the public to view. This model sounds very similar to Vine’s approach and will ensure to be a differentiator against TikTok and its one-minute limit.
Can it compete?
However, TechCrunch reports that unlike TikTok and even Snapchat, Byte doesn’t offer some of the innovative features that its rivals offer. TikTok and Snapchat’s exploration of AR, transitions and remix tools give it an edge within the market.
Byte arrives with the usual features to expect from a social media app. There is a standard feed, along with an explore page. Users can also receive notifications and view other profiles.
Nonetheless, Hofmann hopes that his app’s focus on helping content creators generate revenue will separate it from the pack. Snapchat and TikTok haven’t been able to fully integrate a monetization model that will benefit its users. However, Byte will soon pilot a partner program for its popular accounts.
Additionally, Hofmann is also considering the implementation of ads and other revenue-generating initiatives.
“We’re looking at all of those, but we’ll be starting with a revenue share + supplementing with our own funds. We’ll have more details about exactly how the pilot program will work soon,” Hofmann said, as reported by TechCrunch.
Byte is looking to celebrate creativity and place an emphasis on community. Therefore it wants to compensate creators to show its support for their efforts.
This initiative could be a crucial factor to help Byte grow as it will make sure popular users and their audiences stay on the platform.
Currently, many content creators on Snapchat and TikTok turn to other platforms such as YouTube to earn an income. Ultimately, this means that millions switch between apps, causing companies to reduce their holding on several audiences.
Maintaining an audience will be key for Hofmann as his platform seeks to grow. An approach that benefits content creators could prove to be useful as many talents are becoming frustrated with how current platforms treat them.
Platforms such as YouTube and Twitch have lost many important content creators because of their stringent rules and lack of support for their posters. Therefore, Byte is in a prime position to offer a beneficial alternative for creators.
Twitter didn’t give an explicit reason to why it shut Vine down. However, analysts mention that it failed to keep up with the innovative pace of the likes of Snapchat and Instagram.
So, in order to compete with the likes of TikTok and its appeal to younger audiences, Byte will have to ensure that it adds a creative touch.
Do you think Byte will be able to succeed in the current market? Let us know what you think of the launch in the comment section.